For each situation, you're spending valuable time that should be spent selling. And you know that lost time means lost opportunities to sell and whether we like it or not we are all salespeople.

Marketing On-Demand is the application of technology to marketing operations. Historically the opportunities for miscommunications, poor and untimely execution, as well as misspent marketing funds waste 22% of all marketing expenditures (producing and managing marketing output, rather than actual promotion investments).

With CCG’s Marketing On-Demand you can quickly spread the word about new products, services, promotions, policies, new product uses and extensions. Create and publish product marketing campaigns, stationary, collateral and more with our easy to use Design On-Demand Technology.

Benefits of Marketing On-Demand

• Power productivity with automated processes for effective customer acquisition, owing to extremely focused campaigns that are personalized and tailored to specific customer segments.
• Helps manage all marketing activities, including advertising, direct and interactive marketing, promotions and collateral to provide an infrastructure for enforcing marketing “best practices”.
• Speed time-to-market of marketing communications and campaigns.
• Improve creative approval processes by leveraging our premium pre-built templates for a starting point.
• Track all online, offline, and direct campaigns. Promotion codes can be used to apply limited time pricing and referral offers, or simply to identify a particular campaign. You can set up and track multi-tiered campaigns across various media.
• Increased customer retention, owing to improved value for existing customers by continually presenting personalized products and service marketing messages to more profitable customers, and through effective cross-selling opportunities that leverages purchasing.
• Histories and increases the likelihood of repeat business.
• Tracking responses to various offerings and target segments to leverage past successes.

Features of Marketing On-Demand

• Design On-Demand technology allows you to point and click marketing collaterals, campaigns, stationary add content, and proof and we do the rest.
• Displays profile of clients’ preferences
• Clients list by specific products
• Marketing analysis by client and by product category
• Links your products to your clients
• Fax/E-mail Campaigns
• New products launch

To stay competitive and grow revenues, you need a Knowledge Base Center where you can find and communicate intelligence that is critical to selling more effectively.

• Ensure an effective company message reaches the customer
• Increase time with prospects and customers
• Sell more effectively so you never miss an opportunity
• Have confidence that your company is selling better, and understands the market
• Provide just-in-time information portals that enable partners to position, sell, and support your products
• Deliver 24x7 access to information that is relevant to your customers' buying process

Customer Driven Service

When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. - Dale Carnegie

One of the key strategies to CCG’s approach is that it responds rapidly to customers’ needs, and changes in our customer demand. Companies that can respond quickly to consumers often sell more products and services at a higher profit margin.

Our approach places the customer at the center of the network, effectively making him a partner in the process (Figure 1).

I have Figure 1

In a customer-centric model, organizations continually ask the question: “What does the customer need, how can we respond rapidly to those needs, and what our organization can do that is unique to add value for the customer?” This frame of reference plays a key role in helping organizations chart their strategy, and decide what tasks they are best at performing, and what tasks would be better handed over to partners.

Much of the success CCG enjoys can be attributed to its relentless focus on the customer. The company’s business processes, applications, and systems are all designed to create value for the customer. This focus benefits both the customer and Cisco. Allowing customers to place sales orders and requests for service over the Web, for example, puts the customer in control, speeds the entire process, and reduces Cisco transaction costs. Many of the benefits of a customer-centric approach are intangible, but the consistent increase in customer satisfaction, now at 4.63 out of a possible 5.00, demonstrates the impact of this approach.

Self-Service Customers - We will help you develop a secure web site to allow authorized customers to enquire on, add or amend information to do with their products or orders. This involves providing easy to use secure web based applications across the internet or an extranet with integration into back office applications to provide real time, dynamic exchange of information, even down to real time Production status information. Examples of applications developed are stock enquiries, price enquiries, order entry, order status enquiry, delivery tracking, account status checking.

Self-Service Supplier - Similarly, CCG will help you develop a secure web site to allow authorized suppliers, usually contract suppliers to make enquiries, add or amend information to do with their products or services. This involves providing easy to use secure web based applications across the internet or an extranet with integration into back office applications to provide real time, dynamic exchange of information. Examples of applications developed are stock enquiries to support vendor managed inventory, production forecast enquiries, order status updates, supplier performance analysis enquiry, requirements specifications, quality information and test results.

Complete Customer View - With views into complete customer records, support agents no longer have to waste time tracking contracts, promotional offers from marketing, or previous order histories. Instead, all the information is at their fingertips.

Instant notification - Allow your customers to register for updates about their areas of interests and alert them with automatic email whenever the site updates meet their requests. Client set preferences to be updated, could be by each item, daily or weekly batches.

Feedback - Compile a current expert "tips & tricks" repository for your products, based on your customer's experiences. Know what your customers are thinking and generate ways to build their loyalty.

Problem solving/knowledge transfer - Use discussion groups and surveys to leverage and extend the value to your customers, bringing problems to resolution faster, generate new product ideas and improve overall efficiency.

Real-time order status - Tight integration means that everyone has access to the same, up-to-date order information so rep can view order statuses and know when to make follow-up Meta Tag Support.

Domain Handling

Password - protected sites -provide better security and other measure than most small and medium-sized business can on their own. Highly managed datacenters of service levels agreements (SLA’s) guaranteeing application performance and date security, dedicated technical support personnel and daily backup of the application and its data.

Troubleshooting and maintenance - Many small and medium-sized businesses may have few or no TI personnel we take care of maintenance saving you time and money.

Site hosting - Verio the most dependable hosting facility-with clients like AT&T, Sprint, Nextel, etc.

Redundancy and disaster recovery - Web-native applications can build redundancy measures (servers, routers, power, and offsite storage) that store important user data, ensure uptime and make the data available in the event of a virtual attach or other crisis.

Forms - You can build a variety of forms ranging from event sign=ups to online order leads and customer care forms. You can also create custom questions and define how visitors respond: required or optional, multiple-choice or fill-in-the-blank. Rules route these submissions appropriately and then create a customer record automatically.

Customer Center - Strengthens your relationship with your customers by giving them password-protected access to tools and information they want and need. Customers can perform transactions, view and pay invoices, see status of shipments, query your knowledge base.

Consumer Profile Dynamic Content - To reach its maximum potential, a Web site needs effective use of dynamic content. For a site to engage users and be easily maintained, dynamic content is an essential element. The benefits of that dynamic content are far reaching, impacting customers, staff and the business itself, and offering advantages for all parties involved.

In today’s market, Customers expect a dynamic, personalized and intuitive online experience. Meeting those needs, CCG delivers database-driven programs that provide customized content to your customers. You can now offer customers anything from targeted special offers and pricing, to personalized content and support. Complete with shopping cart and self-service functionality. Most importantly, tight integration between front- and back-office applications allows you to monitor all

Targeted personal communications - Focus on giving them more information like the kinds they've requested on their personal profile. Also use the database to invite users to attend events; answer surveys...the options are unlimited.

• Content planning-Through an interview process determine the scope and structure of content, planning how the content will be presented.
• It will be originated, engaging our creative talent to produce and design it and setting in place the systems to monitor on-going production.
• Origination-Research, writing, designing, formatting, maintaining content is a quality approach to these tasks is vital to keep your community thriving.
• Production Thriving communities eat resources; news, advertising, promotions, informational data. We can help you develop the production facilities and abilities you need to feed your community.
• Delivery-Digital delivery in all media through the internet is our skill. By integrating your deliverables into our community technology framework and delivering using our e-solutions we let you market your knowledge content successfully.

Benefits

• Empower Business Users-Empowers distributed users to create, manage and publish Web content easily, with proper checks and balances. It eliminates Webmaster bottlenecks, speeds the time-to-Web, and makes everyone in the content chain more productive.
• Satisfy Site Visitors- Addresses the need to keep content fresh, accurate and findable. Satisfied site visitors keep coming back, leading to more business and driving higher profits.
• Cut your costs- Reduce the high costs associated with call centers, support hotlines and collateral printing by enabling your Web site to communicate more effectively with customers, partners, and employees.
• Add value- Allows you to change information to enable your site to respond immediately to any changes to your business / products / clients.
• Reduce the total cost of ownership and increase its productivity- Enables your staff to maintain Dynamic-Content websites.
• Reuse Web Information- We make it possible to create content once and reuse it across multiple sites and among partners. Reduce redundant, time-consuming tasks and make your online information more valuable.
• Develops online catalogs, flyers, brochures, faxes and e-mail campaigns.
• Unified product content
• Sales and Marketing Analysis
• Catalog content is managed by only one source.
• Each user is the owner and can reuse the content of their print or online catalog.
• Content is managed as to offer data accuracy and promptness.
• Consistent production of information using all different marketing channels.
• Professional content presentation: Specification – Images – Features - Prices
• Automatic attributes organization

Our Knowledge Delivery Solutions are designed to help you do this in a targeted way, turning your community into a market where the value of information as knowledge can be captured.

• The technology to create an electronic community.
• The origination and production skills, and the delivery technology, to provide content services to that community.
• The technology to allow content to be targeted to segments within that community in a controlled way.
• The technology to obtain revenue from digital assets.

Our community solutions provide the foundations for your knowledge delivery system. Built in to our core database registration and log-in is a permissions hierarchy. This allows you to stratify your members into Guest, Registered and Premium classes.

Immediately, you can gear your service offer at different levels for different visitors. Free downloads for members, discounts for Associates, log in for topical on-line services are only some examples of targeting your offers to specific customer types. The channel to the market you are building within your community becomes controllable.

Benefits for Knowledge Delivery Management

• Gives you access to client information like demographics, purchase history, customers names and addresses, and recent contact activity.
• Compares current sales with previous sales and with catalog distribution customer and partner activity on your Web site.

You can set up your site easily by choosing from a variety of layout styles and designs. Upload HTML files, or customize site elements such as headers, footers, tab bars, sidebars and content wrappers to create a unique look. Alternatively, we can upload your own HTML pages as a base for revitalization.

With Web analytics and Real-Time Dashboards, your online operations will no longer be a separate, disconnected part of your business. Using our real-time analytics tools, you and your employees will know exactly what is happening on your Web site or store. Everyone in your organization can better respond to changing market conditions or new trends, resulting in better service for your customers.

Vendor Sourcing/Product Management - Streamline acquisition process, extend collaboration-eliminate inefficiencies - To succeed in today's economic climate, businesses must extend key customer and sales data to their valued partners. CCG’s partner relationship management tools extend your sales organization while allowing you to maintain full control of every element of the selling process, including: campaigns, lead management and order processing. Based on the level of access you set, your partners can view customer records and inventory; manage their pipeline more effectively; enter leads and process orders. Additionally, you’ll be able to track sales activity on your partner channel.

• Requisitions-create purchase requisitions with an online form that eliminates paper=based forms and their associated errors. One completed, requisitions are automatically route for approval.
• Purchase Orders-Create purchase orders from approved purchase requisition or generate them automatically with purchase order numbers which further streamlines the process.
• Receiving and Payment-Once they’ve been received at your facility, items are logged into the system as having matched the original purchase order.
• Vendor Center-The integrated Vendor Center provides access to information that is crucial to your vendor partnerships back order tracking, drop shipments, partial purchase order receipt.

The online order process has other benefits. Initial orders are more accurate, resulting in fewer product returns. That is because customers have more information when placing the order, and are required to validate their system configurations before finalizing an order. Customers also get their orders faster because the time it takes to process an order has been shortened.

An e-procurement solution is an internet-based market community configured to meet your needs. This involves:

• Control of your user group with tiered log in and buying permissions hierarchy.
• A product database to enable exchanges to your requirements.
• Specification, pricing and other data configured in a customized database.
• Viewer interfaces configured to allow you to control who can make purchases and what purchasing methods they can use.
• Data upload facilities for supply chain information, customized for vendor uploads and/or core administrator management.
• Configurable interfaces tailored to your contracted approved supplier list and configured to pre-contracted terms for supply of services, components or consumables.
• Transactions handling system configured to allow you to monitor purchasing permissions.

Reporting/Tools

• Website Statistics
• eCommerce
• Purchase History by Customer
• Purchase History by Product
• Purchase History by Vendor
• Marketing analysis by client and product category
• Banking
• Marketing
• Campaign Tracking
• Dynamic Content
• Displays Profiles of clients’ preferences

Security Administrators have complete control over who can view, author, publish, edit and unpublished site sections, resources and content. The security permissions structure is designed to be used broadly or to get as granular as you like in controlling access and participation.

Service and Support CCG has developed several online tools that allow customers to resolve many technical problems themselves. These tools save Cisco hundreds of millions of dollars annually and provide better customer service. Customers can often find the answer to their problem online, by going to a Web site that helps them diagnose the problem and provides the appropriate solutions (created by top engineers within the Cisco support organization). In fiscal 2002, about 2.5 million technical issues were resolved this way, resulting in estimated savings of $455 million for Cisco. The Networking Professionals community site offers Cisco customers an online forum to discuss various networking topics. About 75 percent of Cisco users visit the site to troubleshoot problems, resulting in further cost savings for Cisco.