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Our Partners - Alliance Strategy

Our Partners - Visio, Southeastern Bell, Microsoft

Concept, Value, Capabilities

The key strategy of an organization is that it concentrates on elements of functions which add the most value. CCG’s Alliance Strategy relies on multiple partners who compete to best perform the elements of the functions that are required to deliver products and services, but are not core. By partnering with other organizations that have complementary cores, we achieve the benefits of industry scale and innovation that could not be achieved

Creating a seamless web of partnerships to bring products and services to customers can only happen when the information technology systems that each of the partners has are themselves integrated. And the only feasible way to integrate disparate IT systems is for all the organizations involved to adhere to standards. Consider the evolution of computer networks. In the past, each company had its own private data network that was often incompatible with the networks operated by its business partners. That made it very difficult and time-consuming for the two organizations to exchange information. With the Internet, companies can for the first time collaborate in real-time with their suppliers and customers. There are many other areas of information technology where standards need to be agreed upon to make it easier for companies to collaborate.

Our Network Ecosystem

None of us is as smart as all of us. - Japanese proverb

Vertical community heads (positioning), effectiveness of knowledge capture within industry, with access to a vertical industry.

The Elements of our Strategic Alliance:

  • We clearly understand how an Strategic Alliance fits into our business strategy to accurately measure performance down the road
  • We have a dynamic view to guide the evolution of each Alliance

It is critical to have ways to measure the results of your NVO projects, both while the projects are being implemented, and after they are completed. Ways should be found to measure the financial impact of the changes, as well as impacts that are less tangible. Toyota Motor took this approach when it developed metrics to measure the success of revamping and automating its HR process. There are six steps in this process.

  1. Assess the overall needs of the business to determine what should be measured.
  2. Define the changes in performance that are expected from making the changes, and develop metrics to measure them.
  3. Decide who is accountable for meeting the new metrics.
  4. Perform periodic reviews to make sure that the goals are being met, and that they are having the desired results. Doing this periodically will allow leaders to readjust the metrics and goals.
  5. Reward those teams that are meeting their goals.
  6. Go back to the first step.

One of the challenges of devising these metrics is that some of the areas being tracked are ones that an organization may not have experience measuring. For example, the level of collaboration that exists between business partners in the networked virtual ecosystem is central to the success of strategic alliances.

New ways need to be found to measure the extent of cooperation between organizations in the NVE, and the results of such cooperation. Some possible metrics include calculating the number of cross-enterprise teams that are formed, the number of representatives from each organization, or the teams that identify the most NVE-specific process changes.

Our portfolio approach enables coordination among alliances and enhances flexibility

Our internal infrastructure supports and strives to maximize the value of external collaboration fits as they increase their level of external integration are varied. One reason is that out-tasking functions to business partners allows organizations to drastically reduce the capital and people that are needed in those areas. Tighter integration between partners and customers reduces the time it takes to respond to customer demands, design new products, and move the Products through the distribution channel. Increased customer satisfaction affects both revenues and profits (Table 2).

Benefits created External integration: High
Majority of interactions involve automated transactions between partners’ databases and computer applications
External integration: Very high
Majority of interactions involve tightly integrated or shared databases and applications. Processes are significantly redesigned, redundancies eliminated, and activities shifted to the appropriate partner
Revenue increase 14% 40%
Cost decrease 12% 30%
Cycle time reduction 30% 37%
Quality increase 19% 36%
Headcount reduction 15% 23%
Product improvement 29% 24%
Customer retention increase 18% 35%

  • An alliance strategy creates the content for the success of individual partnerships.
  • Have a clear strategic purpose. Alliances are never an end in themselves--they ought to be tools in service of a b business strategy.
  • Find a fitting partner. This means a partner with compatible goals and complementary capabilities.
  • Specialize. Allocate tasks and responsibilities in the alliances in a way threat enables each party to do what it does best.
  • Create incentives for cooperation. Working together never happens automatically, particularly not when partners were formerly rivals.
  • Minimize conflicts between partners. The scope of the alliance and of partner’ roles should avoid pitting one against the other in the market.
  • Share information continual communication develops trust and also keeps joint projects on target.

Shared Data Information is the lifeblood of any organization. To be useful, the data must Providing the requested data shows a given transaction took place at a particular time and date.

Ensuring security in an environment as complex as this—where partners, people, and transactions are constantly changing—is a major challenge. To ensure that the communications network is able to meet all the demands that an NVE places on it, the network must be constantly monitored and managed. New partners, individuals, and applications will need to be added to the network and old ones removed.

Sharing data across organizations adds stress on security, reliability and timeliness.. Network

Capacity will need to increase on demand to meet increased traffic loads. Priority will need to be given to certain applications, and certain sets of data, at designated times. Maintaining adequate security is a constant concern. All of these demands make network management a high priority for alliance partners.

  • Exchange personnel. Regardless of the form of the alliance, personal contact and site visits are essential for maintaining communication and trust.
  • Operate wit long time horizons. Mutual forbearance in solving short-run conflicts is enhanced by the expectation of future gains.
  • Develop multiple joint projects. Successful cooperation on one project can help partners weather the storm is less successful joint projects.
  • Be flexible. Alliances are open-ended, dynamic relationships that need to evolve in pace with their environment and in pursuit of new opportunities.

CCG Strategy

Strategic Business Planning

Developing the plan is actually laying out the sequence of events that have to occur for you to achieve your goal. - George L. Morrisey

Definition of corporate work flows and financial transfers Analysis of knowledge transfer implicit Communication elements required present cultural practices and use (or non-use) of electronic methods implementing strategies to business processes show the most potential? Currently, the greatest impact is in sourcing and supply chain management. That is one reason

Internet Management

  • Scope for electronic intra-corporate networking solutions
  • Design of
  • Analysis of implementation requirements for a new e-business platform e-procurement system development

Business Integration

  • Support framework
  • Intra-corporate communication planning to allow transfer of work methods to e-business
  • Installation and implementation of electronic solutions to support, knowledge capture and dissemination, e-procurement and intra-corporate data use to operate as an e-business

EBusiness Management

  • Support of technologies and analysis and implementation of upgrades of installations as required to meet changing circumstances

Lifecycle Management

Benefits created External integration: High
Majority of interactions involve automated transactions between partners’ databases and computer applications
External integration: Very high
Majority of interactions involve tightly integrated or shared databases and applications. Processes are significantly redesigned, redundancies
Revenue increase 14% 40%
Cost decrease 12% 30%
Cycle time reduction 30% 37%
Quality increase 19% 36%
Headcount reduction 15% 23%
Product improvement 29% 24%
Customer retention increase 18% 35%

 




       
 

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